About

Established in 2013, POPcreative is a team of public relations, marketing, and branding specialists led by Shirin Shafiee and Kaitlin McGowan. 

Shirin began her public relations career in 2007 with agencies People’s Revolution and K Public Relations before launching POPcreative, an all-inclusive marketing agency with a focus on cultivating data-driven, design-focused campaigns. Kaitlin started her professional course at Mullen Advertising in 2010 before working with Proverb Ltd and Targeted Victory. She joined the POPcreative team as creative director in 2015. POPcreative knows that every concept deserves a clear personalized guide through the challenging worlds of branding, media, and communications. We look to be an ally for clients navigating through the ever-evolving landscape of PR, digital media, branding, and design.